I worked with executives, operations teams, and customers to understand how their worlds actually function. Out of those conversations came a simple truth: many breakthroughs begin as impossibilities. I led the creative direction that turned that insight into a brand and campaign that honored workers first and showed how Samsara helps them operate more safely and intelligently.
The work brought clarity to a complex industry, making 'Connected Operations' understandable, adoptable, and compelling. We created a brand and campaign that inspired belief and drove understanding—building emotional connection while educating the market on how Samsara impacts real workers, real safety, and real outcomes across physical operations.
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(2016-26©)
