Darktrace
Darktrace
The Ask
The Ask
In the 'Era of AI,' keeping businesses secure takes more than firewalls and good intentions. As organizations embrace AI and automation, they're seeing a rise in faster, smarter cyber threats. Phishing deepfakes, insider risks, evolving attacks—all moving too quickly for traditional defenses to keep up. Darktrace needed a global campaign film that would cement its refreshed brand and positioning — Defend Beyond — and dramatize how AI-powered cybersecurity helps defenders stay ahead of threats.
Year
2025
Industry
AI Cybersecurity
Scope of work
/
Production
Agency
Outlier
The Ask
In the 'Era of AI,' keeping businesses secure takes more than firewalls and good intentions. As organizations embrace AI and automation, they're seeing a rise in faster, smarter cyber threats. Phishing deepfakes, insider risks, evolving attacks—all moving too quickly for traditional defenses to keep up. Darktrace needed a global campaign film that would cement its refreshed brand and positioning — Defend Beyond — and dramatize how AI-powered cybersecurity helps defenders stay ahead of threats.
Year
2025
Industry
AI Cybersecurity
Scope of work
/
Production
Agency
Outlier
The Answer
The Answer
The Answer
I oversaw an international commercial production in Warsaw, partnering with local crew and managing creative and production oversight across a 100+ person team over three shoot days. My role was to translate the brand's strategy and creative into a cinematic story that celebrated the defenders who keep the world safe from threats.
spear&co®
spear&co®
spear&co®
(2016-26©)
© 2026 spear & co®
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.
© 2026 spear & co®
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.