Pedal Electric

Introduction

The eBike industry has seen a meteoric rise in popularity as consumers move from four wheels to two, seeking sustainable transportation that also lessens their environmental impact through commuting. Pedal needed not only to keep up with but also to make laps around its competitors with a seamless e-commerce experience built to bring the excitement of being behind the wheel to life.

Year

2023

Industry

Consumer / E-bike

Scope of work

Creative direction

UI design

UX strategy

Agency

Grizzly

Introduction

Year

2023

Industry

Consumer / E-bike

Scope of work

Creative direction

UI design

UX strategy

Agency

Grizzly

What we did

Stakeholder workshops, market research, and UX strategy led to creating a digital experience rooted in story and connecting Pedal's commitment to cutting-edge technology and design with its dedication to the conservation of natural resources.

Live Project

Final thoughts

We evolved the brand's visual identity throughout the UI design phase, we created a whole new brand and shopping experience for customers looking to hit the road.

spear&co®

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(2016-25©)

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Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.