Microsoft

Microsoft

Introduction

Introduction

Windows Engagement, an internal organization at Microsoft, comprises three teams that create products, software, and content to shape Windows customers' daily experiences. As a newly formed organization, it needed a foundational brand strategy & visual identity to act as a rallying cry and point of pride for these creators.

Year

2019

Industry

Technology / Consumer

Scope of work

/

Creative direction

/

Branding

/

Strategy

/

Production

Agency

Grizzly

Introduction

Windows Engagement, an internal organization at Microsoft, comprises three teams that create products, software, and content to shape Windows customers' daily experiences. As a newly formed organization, it needed a foundational brand strategy & visual identity to act as a rallying cry and point of pride for these creators.

Year

2019

Industry

Technology / Consumer

Scope of work

/

Creative direction

/

Branding

/

Strategy

/

Production

Agency

Grizzly

What we did

What we did

What we did

Through workshops, brainstorms, stakeholder interviews, and collaboration with individuals across Microsoft's ecosystem, we rooted the team's technical work in a human story: Impact People.

Final thoughts

Final thoughts

Final thoughts

With its new visual identity as a flag, the Windows Engagement team became the go-to organization for collaboration—building trust, communication, and shared purpose every day.

For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.

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© 2025 spear & company®

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.

spear&co®

Curious? Good. So am I.

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.

spear&co®

Curious? Good. So am I.

By submitting, you agree to our Terms and Privacy Policy.

© 2025 spear & company®

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.