I led our team through on-site immersion to experience the landscape and the rhythm of the region firsthand. The contrast between rugged desert terrain and refined living became the heartbeat of the brand. We called it desert modern, and I guided the naming, identity, and guest-experience direction so the hotel would feel grounded, warm, and unmistakably of the desert.
Senna House launched as a boutique destination with a clear point of view: warm, mysterious, and unmistakably of the desert. The brand helped differentiate the property within the Curio Collection and set the creative standard for future Opwest Partners hospitality developments. The property continues to gain momentum and praise from Condé Nast and many others.
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(2016-26©)
