DigitalOcean

DigitalOcean

Introduction

Introduction

DigitalOcean is a hosting & cloud service provider growing a global community of people who are driven to build in the cloud. DigitalOcean gained momentum as the "developer's playground" by empowering individuals who turn their ideas into reality. After its IPO in 2021, DigitalOcean knew that the potential of its product goes far beyond the playground and could serve a much larger audience of users in the SMB market. It needed to elevate its brand to reach a new audience without sacrificing existing love and brand equity.

Year

2022

Industry

Cloud Computing & IaaS

Scope of work

/

Creative direction

/

Branding

/

Strategy

/

Campaign Development

Agency

Grizzly

Introduction

DigitalOcean is a hosting & cloud service provider growing a global community of people who are driven to build in the cloud. DigitalOcean gained momentum as the "developer's playground" by empowering individuals who turn their ideas into reality. After its IPO in 2021, DigitalOcean knew that the potential of its product goes far beyond the playground and could serve a much larger audience of users in the SMB market. It needed to elevate its brand to reach a new audience without sacrificing existing love and brand equity.

Year

2022

Industry

Cloud Computing & IaaS

Scope of work

/

Creative direction

/

Branding

/

Strategy

/

Campaign Development

Agency

Grizzly

What we did

What we did

What we did

Working closely with executive leadership and its strategic business objectives, we aligned on the need for updated messaging, strategic positioning, and a visual identity system that brings consistency and creativity to its existing and prospective customers. We built this new system around a singular call-to-action and rally cry for their customers: Get Growing.

Development was centered around speed and scalability. We built the website using Next.js, ensuring it was lightweight and highly optimized. 

Final thoughts

Final thoughts

Final thoughts

From the start, the goal was clear: build a brand designed to grow. Looking back, that’s exactly what we did. Together, we created a flexible identity that empowers developers around the world to be inventive, impactful, and unstoppable—helping happy dev teams make bigger waves.

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Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

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Clear next steps.

Creative partnership should feel effortless—and that’s the point.

spear&co®

Curious? Good. So am I.

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.

spear&co®

Curious? Good. So am I.

By submitting, you agree to our Terms and Privacy Policy.

© 2025 spear & company®

Let’s talk.

Tell us about your project—we'd love to connect and talk about what's possible.

Quick response.

Because good work starts with a good conversation.

Clear next steps.

Creative partnership should feel effortless—and that’s the point.