Asana
Asana
The Ask
Asana is redefining its category, shifting from "project management" to something bigger: the operating system for human-agent teams. They needed a way to introduce AI agents into a platform millions of people already rely on every day — without losing the trust and simplicity that got them there. The challenge was finding a POV and visual language that could make an abstract shift from software that works with you, not just for you, and to do it in 60 seconds. The video launched Asana's new AI Teammates integration to their global network of customers, introducing a product built to plan smarter, ship faster, and launch bigger.
Year
2026
Industry
Enterprise Productivity Software
Scope of work
/
Production
Agency
Outlier
The Ask
Asana is redefining its category, shifting from "project management" to something bigger: the operating system for human-agent teams. They needed a way to introduce AI agents into a platform millions of people already rely on every day — without losing the trust and simplicity that got them there. The challenge was finding a POV and visual language that could make an abstract shift from software that works with you, not just for you, and to do it in 60 seconds. The video launched Asana's new AI Teammates integration to their global network of customers, introducing a product built to plan smarter, ship faster, and launch bigger.
Year
2026
Industry
Enterprise Productivity Software
Scope of work
/
Production
Agency
Outlier
The Answer
The Answer
Leading the Outlier team, I led creative development and motion design on a fully animated explainer, translating Asana's new positioning into UI-driven storytelling — no live action, every beat carried by motion and typography.
© 2026 spear & co®
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.
© 2026 spear & co®
Let’s talk.
Tell us about your project—I'd love to connect and talk about what's possible.
Quick response.
Because good work starts with a good conversation.
Clear next steps.
Creative partnership should feel effortless—and that’s the point.