Long before I ever called myself a creative director or producer, I was paying attention to the human stuff. The tension. The motivation. The moments that make someone lean in instead of scroll past.

That instinct has been the throughline of my career.

A Forever Student

I’ve also always been busy—sometimes to a fault—but never bored.

While I was in college in San Diego, I helped start a coffee roaster and tasting room. Not because it was strategic or impressive, but because I was curious. I wanted to understand craft, process, and experience. How small decisions—sourcing, roasting, space design, conversation—shape how something is felt, not just consumed.

That project had nothing to do with advertising on paper. But in hindsight, it taught me everything I still use today: taste is developed, not declared. People matter more than product. And creativity needs an outlet, or it will find one anyway.

I’ve always been a forever student—learning from the people around me, from side projects, from industries outside my own. That curiosity has never gone away. It’s only sharpened.

Ten Years on the Creative Side of the Table

For over a decade, I worked as a Creative Director, partnering with companies ranging from early-stage startups to global enterprises. Different scales, different pressures—but the same core challenge every time: telling a story that actually moves people and performs.

My role as a creative director wasn’t just to “have ideas.” It was to lead teams, set a clear vision, and create the conditions where good work could happen. To translate ambiguity into direction. To protect the idea without being precious. And to understand that creativity only works if it sells—if it earns buy-in, drives behavior, and delivers results.

Story and performance were never opposites to me. They were inseparable.

Somewhere along the way, I realized that the creative director’s job is less about taste and more about decision-making. About clarity. About helping teams and clients see what could be—and then making it real.

The Shift Toward Production

Over time, my seat at the table started to shift.

I found myself drawn not just to the “what” of the work, but the “how.” How teams come together. How trust is built. How a production can feel calm, collaborative, and human—even under pressure. How the experience of making something is just as important as the thing itself.

That pull led me to my current role as Head of Production at Outlier.

Outlier gives me the best of both worlds. I still get to scratch the creative itch—shaping ideas, guiding story, and pushing for work that feels elevated and intentional. But I also get to go all-in on what energizes me most now: relationships, collaboration, and creating experiences that are anything but ordinary.

Production, at its best, is a people business. It’s about alignment. It’s about trust. It’s about making space for great work to emerge without unnecessary friction.

Where I Actually Sit

So where do I sit—agency, production, creator?

Honestly, somewhere in between.

I’m not interested in rigid lanes or titles for the sake of clarity. I care about stories that matter, teams that feel respected, and work that holds up in the real world. I care about leading with empathy, staying endlessly curious, and building something meaningful with the people around me.

That’s the seat I’ve always occupied—even when I didn’t have language for it.

And it’s the one I plan to stay in.